Not exactly. But the coffee giant's woes leave aficionados grateful that their shrinking will mean more room for indie operations.
For a slightly alternative view, check out Taylor Clark's 2007 write-up in Slate, which documented how the presence of a neighborhood Starbucks actually meant better business for indie shops located close by. I say "slightly" alternative because, as Clark notes, Starbucks wanted to crush these smaller stores. But the indie stores' cheaper prices, locally produced pastries, and ability to handle the overflow from the nearby Starbucks meant that they thrived rather than died.
Ultimately, the smaller stores do a better job because they produce better coffee. Starbucks isn't known as "Charbucks" for nothing. Indie stores have the flexibility to pick and choose which distributor's beans and roasts produce the best flavored espresso. While shops like Vivace in Seattle buy their beans raw and do their own roasting, Starbucks relies on automatic machines to produce bland output with a button-press. Those machines made employees so coffee-dumb that the company had to close down for three hours recently for some good ol' fashioned Maoist "re-education".
Starbucks' problem now is that it can't improve its offerings or experience without walking back from the large-operation model that is the heart of its business. It can't go back to being a funky little hangout in Pike Place Market.
Showing posts with label starbucks. Show all posts
Showing posts with label starbucks. Show all posts
Sunday, July 6, 2008
Tuesday, July 1, 2008
Starbucks Closing 600 Stores (Updated)
Outside of the potential job loss, I'm hard-pressed to view this as bad news.
UPDATE: Well, I'm an asshole. Initial reports were that job loss would be minimal, with employees being re-shuffled to other stores within their district. Not so much: the company is cutting up to 12,000 positions. Ouch.
On the other hand, the company's aggressive growth was unsustainable. And store closures may provide opportunities for indie shops to thrive, breaking Starbucks' monopoly grasp on neighborhoods.
UPDATE: Well, I'm an asshole. Initial reports were that job loss would be minimal, with employees being re-shuffled to other stores within their district. Not so much: the company is cutting up to 12,000 positions. Ouch.
On the other hand, the company's aggressive growth was unsustainable. And store closures may provide opportunities for indie shops to thrive, breaking Starbucks' monopoly grasp on neighborhoods.
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