Saturday, June 21, 2008

PETA Gets Canadian KFC to Reform

After waging a long PR war using its "Kentucky Fried Cruelty" campaign, PETA and KFC have agreed to a truce. PETA will end its campaign; in exchange, KFC Canada will commit to buying chickens only from wholesalers who gas them (considered the most humane method of slaughter), and will sport a vegan "chicken" option on their menu.

While KFC would never be my first choice of vegan eats, I live in Seattle, where I have access to a wide range of meat-free options. Hopefully this will make it easier for folks across Canada outside of major metropolitan areas to dip their toe in the vegetarian and vegan waters.

PETA is now urging Yum Brands, the owners of KFC America and UK, to follow their Canadian counterparts' lead. Learn how you can help.